Posts Tagged ‘marketing strategy’

I have an online retail and wholesale business selling educational 3D wood puzzles ( www.Piezeofmind.com ). I am looking to expand and grow my business quickly and gain a larger customer base. Ultimately, what sales or marketing strategy could I use? What do you suggest I do? I have limited capital but would like to hear suggestions, recommendations, opinions from all. Thanks!

You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some of the environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest impact on the company’s marketing strategy? Why?

Marketing strategy consists of selecting a segment of the market as the company’s target market and designing the proper marketing "mix" that meets the needs of that segment. Discuss how this is achieved.

I need to set up a marketing strategy to sell a very durable and reliable desk drawer slide for .75 when there is a competitor selling a cheaper less reliable version for only .75– obviously my product is better, but how do I stress that to customers and get them to pay this high price?