Posts Tagged ‘segment’

Marketing strategy consists of selecting a segment of the market as the company’s target market and designing the proper marketing "mix" that meets the needs of that segment. Discuss how this is achieved.

My belief is that promotion is more broad than a marketing campaign (think the four p’s). A marketing campaign is found within promotion. I was also assuming a campaign is a strategy of speaking to a particular segment within your target. Is this the case? What if, for example, you have marketing activities you are doing specifically for Christmas. Could this be the Christmas promotion within a wider campaign?